​Cross Promoting and Collaborating in Historic Allentown
The Goal: Create a simple yet contemporary website that is easier for volunteers to manage and, subsequently, improve our ability to promote merchants, local events and activities, and support the community.
Local businesses, nonprofits, and other local organizations around Allentown are now participating because of these primary benefits:
1
Enable Historic Allentown to promote members automatically to reach more people with automatic distribution of upcoming events, offers/coupons, job opportunities, business information in the directory, and more
2
Enable the merchants and organizations to promote each other and Village events on their existing websites thus Supporting the community - automatically
3
Provide free Marketing Tools to enable each of the merchants and organizations to promote themselves online
4
To tap into their Local Connections to drive exposure, reach, and referrals through other local organizations in the region
